The BA Market Development Committee produced these helpful sell sheets for distributors, sales and retail chains to use to support the sales and promotion of craft beer.
This chain buyer information will:
- Create awareness of BA craft brewer volume, dollars, growth and beer diversity
- Support new craft beer package placements in chain stores and restaurants
- Help small, independent and traditional American Craft Brewers reach 10 percent market share
Special thanks go to the Market Development Committee for volunteering their time and expertise.
Content for the sell sheets were provided by Dan Wandel of Information Resources Inc. and Andrea Riberi of Nielsen. For more information on IRI or Nielsen and their services, contact Dan Wandel at 312-474-4947 or Daniel.Wandel@infores.com and Andrea Riberi at 412-809-4010 or Andrea.Riberi@nielsen.com.