The New Brewer is the Journal of the Brewers Association.
January/February 2010 
Mails mid-November
Online Extra
Crafting a Sustainable Future
By Michael Horne
Features
Variety Packs: The Spice of Life for Brewers?
Variety packs, the Whitman’s Samplers of the beer world, are a valuable marketing tool for reeling in new customers and keeping old ones excited. But are they practical?
By Greg Kitsock
Crafting Diversity: Marketing Craft Beer to Minorities
A brief scan of the crowd at just about any beer fest tells the tale (and the numbers back it up): the craft beer community tends to be very, very white.
By Michael Kallenberger
Small Wonders: The Wave of Nanobreweries
The latest wave of the craft beer revolution has been a surge of true “microbreweries,” many of whom produce fewer than 100 barrels of beer per year.
By Alan Moen
The Fine Art of Floor Malting
There are still a few atavistic maltsters and brewers who are trying to recreate the beer flavors from the 19th century for us to taste today using floor-malted heirloom barley.
By Horst Dornbusch
Beer Franchise Laws: Changes are Afoot
Nine states have amended their beer or all-alcohol “franchise” laws during the past year, many in response to the looming distribution consolidation of Miller and Coors products.
By Marc Sorini
Insights
Commentary
Beer Headlines Every Morning
By Charlie Papazian
BA News & Views
By Paul Gatza
A Toast To…New Glarus' Deb Carey
By Jill Redding







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