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The New Brewer JF 2010The New Brewer is the Journal of the Brewers Association.

January/February 2010 Purchase

Mails mid-November

Online Extra

Crafting a Sustainable Future

By Michael Horne

Features

Variety Packs: The Spice of Life for Brewers?

Variety packs, the Whitman’s Samplers of the beer world, are a valuable marketing tool for reeling in new customers and keeping old ones excited. But are they practical?
By Greg Kitsock

Crafting Diversity: Marketing Craft Beer to Minorities

A brief scan of the crowd at just about any beer fest tells the tale (and the numbers back it up): the craft beer community tends to be very, very white.
By Michael Kallenberger

Small Wonders: The Wave of Nanobreweries

The latest wave of the craft beer revolution has been a surge of true “microbreweries,” many of whom produce fewer than 100 barrels of beer per year.
By Alan Moen

The Fine Art of Floor Malting

There are still a few atavistic maltsters and brewers who are trying to recreate the beer flavors from the 19th century for us to taste today using floor-malted heirloom barley.
By Horst Dornbusch

Beer Franchise Laws: Changes are Afoot

Nine states have amended their beer or all-alcohol “franchise” laws during the past year, many in response to the looming distribution consolidation of Miller and Coors products.
By Marc Sorini

Insights

Commentary

Beer Headlines Every Morning

By Charlie Papazian

BA News & Views

By Paul Gatza

A Toast To…New Glarus' Deb Carey

By Jill Redding

Business

Brewers Association News
Government Affairs Update
Brew News
Industry Supplier News
Calendar
Craft Beer Sales Index
Trade Directory
Classifieds

Events

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